Reel Challenge: Milma’s TRCMPU sets March 15 as deadline

Winner to get Rs 1 lakh

Trivandrum / March 5, 2026

Thiruvananthapuram, Mar. 05: The last date to submit entries for the ‘Reel Challenge’ launched by Milma’s Thiruvananthapuram Regional Co-operative Milk Producers' Union (TRCMPU) has been extended to March 15.

‘Pure Milk, Milma Milk’ is the theme of the reel challenge, which is open to the public.

The deadline for submission of entries has been extended in view of massive response from the public to the contest.

The reel challenge carries cash prize of Rs. 1 lakh for the best entry, followed by Rs. 50,000 and Rs. 25,000 for the second and third winners.

Participants should make innovative and catchy reels without exceeding the time-frame of one-minute along with their name, phone number, YouTube and Instagram id, and send it to: trcmpu.ads@gmail.com

Selected reels will be carried by Milma’s official social media handles.

Focusing on the theme ‘Pure Milk, Milma Milk’, participants can explore content ideas like Milma’s firm commitment to quality and the hygienic protocols strictly followed in all stages of milk processing and delivery, the presence of Milma during family occasions and festivals, the top quality of its ice cream variants and focus on healthy and nutritious products.

For more details visit: www.milmatrcmpu.com

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