Milma’s TRCMPU launches Reel Challenge on ‘Pure Milk, Milma Milk’

Winner to get Rs 1 lakh

Trivandrum / February 6, 2026

Thiruvananthapuram, Feb. 06: Milma’s Thiruvananthapuram Regional Co-operative Milk Producers' Union (TRCMPU) has launched a reels challenge for the public based on the theme ‘Pure Milk, Milma Milk’.

The best reel selected will receive a cash prize of Rs. 1 lakh followed by Rs. 50,000 and Rs. 25,000 for the second and third prize winners.

Participants should make innovative and catchy reels without exceeding a time-frame of one-minute and send it to: trcmpu.ads@gmail.com.

The last date of submission is February 15.

Selected reels will be published on the official social media handles of Milma.

Focusing on the theme ‘Pure Milk, Milma Milk’, participants can explore content ideas like Milma’s uncompromised commitment to quality of milk and the hygiene measures undertaken during its milk procurement and distribution process, the presence of Milma in family occasions and moments, the top quality of Milma ice creams and Milma’s focus on healthy and nutritious products.

For more details visit: www.milmatrcmpu.com

ENDS