Technopark launches brand merchandise shop
CEO Col Sanjeev Nair (Retd) inaugurates ‘the style edit’
Trivandrum / September 3, 2025
Thiruvananthapuram, Sept.03: Technopark launched its exclusive store featuring a wide range of uniquely designed products that have been rustled up to aesthetically depict the brand of India’s first IT Park and catapult its visibility among the stakeholders.
Col Sanjeev Nair (Retd), CEO Technopark, inaugurated the brand merchandise shop, ‘the style edit,’ at the entrance lobby area of Thejaswini IT Building at Technopark Phase-1 and also launched its online platform (https://thestyleedit.technopark.in) on the occasion.
Technopark-branded and approved co-branded products are available in the store for employees, visitors and other stakeholders. The initiative aims to enhance brand visibility and foster an emotional touch in the IT community through deftly curated merchandise. Currently the products range from apparels, stationery, drinkware and accessories.
Lauding the marketing team, Col. Sanjeev Nair (Retd.) said the wide range of products perfectly showcases the Technopark brand and will resonate with all stakeholders. He noted that the collection evokes a strong sense of pride and belonging within the community. With Technopark celebrating 35 years of legacy, he added, the store serves as a meaningful source of souvenirs for everyone associated with the Park.
Technopark being an established IT hub in Kerala, extending our brand through this initiative will strengthen a top-of-mind recall and a sense of belongingness among the IT fraternity. We wanted our community to carry these curated items with pride and a mark of identity. Launching the store as part of Technopark’s 35th anniversary celebrations makes it the right choice,” said Shri Vasanth Varada, Deputy Vice President (Marketing & Customer Relationship).
Shri Nagarajan Nadarajan, representing Yoode, said: “We are proud to partner with Technopark in this landmark initiative. With Yoode’s experience in print-on-demand and merchandise solutions, we aim to deliver high-quality products that reflect the legacy and spirit of Technopark. Our goal is to ensure that every stakeholder can take home a piece of Technopark pride, whether through apparel, stationery, or accessories. This partnership is also a homecoming for us, as our IT arm iDynamics Ltd and Bitsnpixs Technologies have been part of the Technopark ecosystem for the last two decades.”
Shri Shaiju N Lal, Registrar, Kerala IT Parks; Shri Madhavan Praveen, CTO, Technopark; Shri Vipin Kumar S, CFO, Kerala IT Parks; Shri Vasanth Varada, Deputy Vice President (Marketing & Customer Relationship); Shri Abhilash D S, Assistant Vice President (Administration & Industrial Relations); along with other officials of Technopark, the store’s operating partners, and members of the community were present on the occasion.
Technopark has partnered with Yoode (identified through a selection process) to manage and operate the store. Yoode’s IT arm, iDynamics Ltd, along with Bitsnpixs Technologies, has been operating from Technopark for the past two decades.
Since its launch in July 1990, Technopark has become a major technology hub, powering Kerala's transition to a knowledge-driven economy.
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