KSUM's Beyond Tomorrow conference moots idea of ‘creative incubator’
Kozhikode / June 28, 2025
Kozhikode, July 28: The Beyond Tomorrow conference today proposed the setting up of an incubator for the creative community in the unorganized sector, noting that the country has 30 lakh people employed in economic activities involving talent and skill that contributed Rs 5 lakh-crore to the economy.
Inaugurating the second edition of the event in the city, Sanjay Kaul, Joint Secretary in the Union Ministry of Culture, noted that the central government has set up a national creative work database to nurture the creative sector. “The aim is to create a network of opportunities in this sector at the national level,” he said.
Kaul said Kerala has been a model for the country in investing in the creative economy. In this context, he noted that the state’s pioneering responsible tourism is an exemplary initiative for the world to emulate.
As for AVGC (audio, visual, gaming, comics), the sector grew by 29 per cent, the speaker recalled at the conference, organised by Kerala Startup Mission (KUSM) in association with Federation of Indian Chambers of Commerce and Industry (FICCI) and The Arts Outreach Society (TAOS). Held with the aim of exploring new opportunities in the creative sector and drive innovation in ways that foster sustainable growth, the event’s key partners are entertainment company Teamworks Arts, UNESCO, British Council and SAIK (Society of AVGC Institutions in Kerala).
KSUM Chief Executive Officer Anoop Ambika said ‘Beyond Tomorrow’ aimed to announce its full support to the unorganized community that handles the creative part in the digital sector. “For this, a creative incubator is proposed to be established under the auspices of KSUM,” he said, hailing the quality of AI products as appealing to be real. “This conference strives to lend sustainable economic growth to the AI revolution.”
Kozhikode Mayor Beena Philip lauded KSUM’s efforts in building a creative economy. “A creative economy should be inclusive of all sections of society,” she added.
