Milma all set to launch two new products
Cashew Vita Powder, bottled Tender Coconut Water to be introduced by Milma
Trivandrum / October 3, 2024
Thiruvananthapuram, Oct. 03: Milma will launch two innovative products this weekend-Cashew Vita Powder and bottled Tender Coconut Water, as part of the cooperative dairy major’s initiatives to meet the market demand for authentic and high-quality health products.
Minister for Animal Husbandry and Dairy Development Smt J Chinchu Rani will launch the new products in the presence of Chief Minister Shri Pinarayi Vijayan at a function organised by the Dairy Development Department and Milma at Mascot Hotel here on Saturday.
The Chief Minister will launch the Ksheerashree portal- an online portal for the seamless collection and distribution of milk from dairy cooperatives, at the event.
Thiruvananthapuram MP Shri Shashi Tharoor will be the Chief Guest at the function, to be presided overShri V K Prashanth MLA. Shri K S Mani, Milma Chairman; Shri Asif K Yusuf IAS, Director, Dairy Development Department and Milma Managing Director; Smt Mani Vishwanath, Chairperson, Thiruvananthapuram Regional Cooperative Milk Producers' Union (TRCMPU); Shri MT Jayan, Chairman, Ernakulam Regional Cooperative Milk Producers' Union (ERCMPU) will also be present at the function.
Cashew Vita Powder, is a cashew-based health drink introduced by Milma in association with Kerala State Cashew Development Corporation Ltd. The product, developed at the Central Food Technological Research Institute, Mysuru, is a healthier alternative to other health drinks available now at the market. Manufactured using the latest technology, Cashew Vita can be stored for six months and can be consumed by mixing with milk. The product now comes in three flavours—Pista, Chocolate and Vanilla in packets of 250 gm.
An irreplaceable natural drink of Kerala society, tender coconut water, is now processed and bottled by Milma without losing any of its nutritional value. With an aim to popularise the product both in local and international markets, Milma’s Tender coconut water is processed using latest technology without any human contact during processing. The product comes in 200ml bottles and can be used for 9 months from manufacturing date. The product is priced at Rs 40 per bottle.
As part of ‘Repositioning Milma 2023’- a project to unify Milma products based on their design, quantity and price, Milma has introduced many value added products into the market, apart from its milk, ghee and curd.
Milma’s premium chocolate Deliza, Osmania butter cookies, butter drops etc, Instant Pulissery Mix, and ready to drink Palada Payasam etc are the other new products launched in the market that are now in high demand. Ice creams of different flavours, flavoured milk, milk-based sweets and paneer butter masala are few other products from Milma.
‘Repositioning Milma’ aims to broaden the market scope and distribution chain of Milma by ensuring that all its products are available even in remote villages of the state.
Shri VP Unnikrishnan, Chairman, Dairy Farmers Welfare Fund Board;Shri S Jayamohan, Chairman, Kerala State Cashew Development Corporation; Dr Suchitra Pyarelal, State Informatics Officer, National Informatics Centre, Kerala and Smt Shalini Gopinath, Joint Director (Planning), Dairy Development Corporation will also grace the function.
ENDS
