Presentations by pioneering startups Mykare, MILA AI, Rash-Aid at Ayurveda Summit

Kochi / September 18, 2024

Kochi, Sep 18: Kerala-based startups Mykare, MILA AI and Rash-Aid made impressive presentations at the recent Global Ayurveda Summit & Expo at Angamaly, while also interacting with international leaders in wellness, nutraceuticals, medicinal plants and tourism.

At the Adlux International Convention Centre, the startups threw light at their innovative products in the field of traditional practices and their fresh application in modern times.

This was the six edition of the prestigious event, organized recently by the Confederation of Indian Industry.

Mykare is making waves with its new vertical aimed at revolutionizing the Ayurveda treatment journey seamless. Their innovative approach is set to enhance customer experience and drive traffic to wellness facilities, setting a new benchmark in patient care.

MILA AI is developing a personalized e-commerce shopping app, starting with the Ayurveda category. The app is designed to facilitate easier access to products in a user-friendly manner thro AI, streamlining the purchasing process for consumers.

Rash-Aid has introduced a novel solution for alleviating itching caused by wet clothes. Their products are designed to provide effective relief and improved comfort, addressing a common issue with a unique approach.

The summit focused on exploring new frontiers and fostering collaborations, aiming to elevate the global profile of Ayurveda. Its previous editions highlighted the diverse aspects of this ancient wellness system, including textual traditions, healing practices, policies, research and economic impacts.

The 2006-established Kerala Startup Mission, the state's nodal agency for entrepreneurship development and incubation activities, has been instrumental in supporting and promoting innovative startups such as Mykare, MILA AI and Rash-Aid.

ENDS