Kerala’s MERP Systems signs strategic framework pact with Omantel

The agreement aims to accelerate digital transformation of Muscat-headquartered Omantel with Microsoft AI technologies

Muscat / May 29, 2024

Muscat (Oman), May 29: Kerala’s Innovative technology solutions provider MERP Systems has signed an agreement with Muscat-headquartered integrated telecommunication services leader Omantel to drive digital transformation initiatives across its various departments and subsidiaries by leveraging AI tools from Microsoft.

The strategic framework agreement marks a significant milestone in the collaboration between 1996-founded Omantel and MERP Systems that functions at Infopark Cherthala. The aim is enhanced focus on operational efficiencies, improved customer service and developing new digital products in tune with the evolving needs of consumers and businesses in Oman.

The partnership focuses on digital innovation, using AI to improve data analysis, cloud computing and customer service. It will turn paper documents and digitized documents into searchable, organized data sets improving information reporting. This solution will greatly enhance the efficiency of organizations that depend heavily on forms and paperwork to conduct their business.

Omantel CEO, Shaikh Talal al Maamari said his company is dedicated to transforming Sultanate of Oman into a digitally connected economy. “Collaborating with MERP Systems and utilizing Microsoft’s AI technology will accelerate our journey towards digital excellence," he noted.

The agreement will also enhance and modernize the human resource management system with AI, including an AI Avatar tool that interviews and ranks job candidates quickly, thus making employee on-boarding faster. The focus will also be on developing an AI-enhanced digital store that recommends products tailored to customer preferences. This leading-edge future-store will feature dynamic avatars that let customers virtually try on and feel the apparel. Such developments are set to happen in Infopark Cherthala, too, in a big way.

Further, the partnership will boost internet connectivity by improving Omantel's digital network, which will provide faster and more advanced services to businesses and customers. Additionally, it includes programmes to train local Omani professionals in advanced AI technology skills.

Microsoft Country Head Shaikh Saif Al Hosni termed the agreement as ‘an incredibly important milestone’ for his company to help transform business and application systems transformation at Omantel using our AI technology stack. “MERP Systems is a leading partner of choice to accomplish this important goal,” he added.

MERP Systems CEO Prem Nair said the collaboration with Omantel aligns with his company’s vision to lead through innovation. “By harnessing the capabilities of Microsoft AI, we are setting new benchmarks in technological advancement and digital services,” he pointed out. “

MERP Systems Executive Director Sabu Madhavakurup said the agreement with Omantel who leads the Oman Government’s 2040 Vision, will bring more AI use cases to the India Centre of Excellence, resulting in the creation of more AI-based job opportunities at the Infopark’s Cherthala campus. “It will be a great step helping MERP to sign more contracts with other Omani organizations,” he added.

About MERP Systems

MERP Systems is a gold certified leader in technology solutions that empower businesses and organisations to achieve their full digital potential. Known for pioneering products and services, it continues to push the boundaries of technology to create meaningful and impactful digital experiences leveraging Microsoft Power Platform, Dynamics 365, and Microsoft Open AI solutions. 

About Omantel

Omantel has succeeded, through the integration of its operations, processes, and extensive expertise in the field of communications and digital technology, in establishing its position as a leading telecommunications company within the Sultanate of Oman and beyond. The company's innovative approaches have contributed to providing the latest solutions to various consumer and business sectors. The company aims to deliver an unparalleled, exceptional experience to its subscribers and strives to always exceed their expectations. Omantel works towards contributing to the achievement of Oman Vision 2040 objectives by investing in emerging technologies and providing cutting-edge solutions in modern technology, information and communications technology, such as cloud solutions, ICT solutions, AI, Smart solutions, cybersecurity, and much more, in addition to harnessing its technological capabilities to enhance innovation and leadership in new and advanced technologies.

About Microsoft

Microsoft Corporation, established in 1975, is a global leader in software, services, devices, and solutions that help people and businesses realize their full potential. Microsoft continues to innovate and expand into various markets with products like Azure cloud services, LinkedIn networking platforms, and artificial intelligence technologies. Committed to digital transformation, Microsoft aims to empower every person and every organization on the planet to achieve more through cutting-edge technology, strategic partnerships, and ongoing dedication to user empowerment and security.

ENDS