Our 360 degree services cover every aspect of public relations and media management. We work with you to identify your needs, develop tailor-made strategies and implement them professionally. Innovation is at the core of our work philosophy. We use not just time-tested PR tools but new ideas that support your goals and bring tangible benefits to your organisation.

Public Relations

Our core competency is providing public relations consultancy and devising strategies to maximise the media/public visibility of the clients and to support their marketing and brand/image building initiatives. We have the knowledge to advice you on how to go about building your brand, how to leverage the power of the media and reach out to your audience. We have the expertise to design and execute innovative PR campaigns. We put an extraordinary amount of effort and care into designing our campaigns and they are right on target because they are custom designed for the client's needs, the target audience and the media platform.

Media Planning

We have experience and expertise in devising strategies for communication. All assignments we undertake are played out on the basis of a definite plan that aims to ensure reliable and systematic channelling of information through multiple media platforms to the target audience. We provide advice and guidance on organising press briefings and interviews, on managing media at events and generating interesting and newsworthy content. We have a massive and well-segmented database designed that helps us devise tailor-made solutions for each client.

Media Relations

Establishing media connects has always been central to our activities. MD Niche coordinators have excellent professional equations with media houses and journalists across the country. We nurture these ties through goodwill and professionalism. We encourage and facilitate positive interactions between our clients and the media.

Content Support

One feature that sets MD Niche apart from most PR firms in India is its accent on quality content. We have a team of seasoned former journalists who are capable of identifying news angles and drafting ready-to-use hard stories and features for the press. We provide content and editorial support for newsletters, websites, advertorials and other collaterals. We also arrange for photo coverage, graphics and audio-visual inputs.

Brand Management

Image and brand building is central to our PR exercise. We advise on the most effective strategies to position your brand, the best ways to reach out to your target audience and establish long-term emotion connects with them. We always try to ensure that the PR plans we develop support and complement your marketing objectives.

Advocacy & Campaigning

Our company takes great pride in associating with projects and organisations whose works have social, cultural and environmental value. As PR professionals our job satisfaction comes from having contributed in some way to supporting the efforts of these organisations, which is why we excel at advocacy and campaigning for socially relevant causes. Our extensive networks and connections come in very handy in meeting the objectives of such campaigns.

Crisis Communications

Crisis communication is always a contingency in our PR plans. Our best efforts are directed at pre-empting crises. However, when problems do arise, we carry out subtle and intelligent interventions. Misconceptions and negativity often arise out of poor management of PR campaigns; we are in the business of setting them right.

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