Alappuzha, Feb 5:? An annual event like Coir Kerala gives major boost to the state’s cooperative societies in the sector, if the five-day event that concluded here today is any indication.
The EMS stadium here housed around 20 stalls in a national pavilion run by coir cooperative societies, displaying products of various size, prices, design and uses—much to the curiosity of the visitors. There was increased public participation that augmented the scope for marketing the coir products made by cooperative societies.
“Coir Kerala is indeed a great platform to market our product in a large scale,” said Suresh Babu, representative of Alappey Small Scale Coir Mattings Producer’s Co operative society at Avalukkunnu. “People visiting this exhibition-cum-sale event are showing interest in our carpets and mats, with quite a few of them placing orders—wholesale as well as retail. Coir Kerala also helps us assess the products of other organisations and understand new trends in the sector.”
The February 1-5 event saw several constructive instructions from cooperative societies for the improvement of coir manufacturing and marketing sector. One highlight was the suggestion to organize Coir Kerala-type events in villages across the state to increase the reach of coir.
Kerala Government’s initiative ‘a coir product in every house’ is a decisive step to sustain and develop coir sector, according to a majority of cooperative societies.
Other suggestions that came up from cooperative societies were according domestic market importance on part with international, more awareness about the importance and advantages of coir products and increase their market scope by enabling easy access to coir products by setting up outlets throughout the state.
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