Subodham fete: Kochi to celebrate alcohol-free New Year’s Eve

Kochi, Dec 29: Aiming to celebrate New Year’s Eve in an atmosphere free of inebriation, the state government’s anti-alcohol and drug awareness initiative Subodham is organizing a festive event in the city on December 31.


‘Subodham Viva La Vida’ (Live Long) is being organized at Durbar Hall ground in association with the Ernakulam District Administration and Kochi Metro Short Film Fest-Media Island, its organizers said today,


The idea was to “change a wrong notion” that no celebration is complete without alcohol, District Collector M G Rajamanickam and Subodham Director Dr K Ampady told a press conference here.


“The event is of national significance in the wake of today’s Supreme Court judgment on bar closure in Kerala,” Mr Rajamanickam noted, referring to the verdict, upholding Kerala government’s liquor policy restricting service and consumption of liquor in five-star hotels only. “During New Year Eve, liquor flows in most parties and events. Our initiative is to set a novel change in society.”


The Friday programme will start at 5.30 pm and go on till midnight. A DJ party alongside the event will be led by jockeys Savio, Shekhar Menon, Ram Nair, Tominen and Shaa. Noted singer Sithara will also perform.


Celebrated music bands including Oorali and Saptak will also participate in the night which also features dance and music performances by leading troupes. The entire theme of the night will revolve around ‘entertainment without drugs and alcohol’.


The entry, which will be free for around 2,000 participants on first-come-first-serve basis, will be regulated through breath analyzer tests.


Magic Drinks (select non–alcoholic beverages) will be served along with snacks at the venue free of cost. Paid food counters will also be set at the venue.


“Ethnic and healthy non-alcoholic drinks like Neera, Kuluki Sarbath and mocktails will be served during the event. Our aim is to make awareness that the celebrations can reach at its peak without being high on any kind of alcohol or drugs,” said Dr Ampady. Kochi Metro Short Film Fest-Media Island Director and cine actor Raveendran also spoke during the media conference.



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